![]() ![]() Hashtags on Instagram are one of the single most important factors for how much engagement your post gets. The modern hashtag was born on Twitter in 2007. I was using hashtags well before that though in the land of mIRC at least 5 years before this. While this wasn’t the birth of the hashtag, it was the first use of it on modern social media. The modern hashtag was born on Twitter way back in 2007. You still have to be brief with Tweets but there’s much more wiggle room with the recent updates (they’re already released). You have 117 characters for your Tweet after a picture and link." Click To Tweet That’s no longer the case so you still have a comfortable 117 characters after all that. It used to be that a pictures + link would leave you with only 93 characters. Whether you shorten a link or not it will always take up the same space, 23 characters. Unless you’re Tweeting a quote or something text only, you’ll also want to include a link. Picture: no longer takes any characters from your 140 characters. You still only have 140 characters to begin with but each element now takes less characters away.Ī picture is a necessity for your Tweet (see the easiest way to create the perfect social media image) and now Twitter lets you attach up to 4 pictures with no character penalties. Twitter doesn’t give you much to work with on characters although it was recently increased. The Anatomy of the Perfect TweetĬreating the perfect Twitter takes a lot of moving parts, but these tips will help give you a framework. I cover each section in more detail to help explain the intricacies better. I also broke down each section into smaller graphics for the purpose of this post. You’ll find the full infographic at the bottom of this post. While the infographic at the end of this post isn’t comprehensive as far as every aspect of the perfect social media post, it does cover the important basics: ![]() Understanding social media demographics and how they relate to your audience is helpful There’s a lot to learn to understand the social media ropes, and some of it can only come with experience. That is what led to me creating this infographic and post. One piece of information in this article was a study of Facebook which uncovered that posts without hashtags do better than those with hashtags. The topic was about social media hashtags and Facebook seemed to be the most elusive topic for hashtags. About a month ago I participated in Buffer chat. ![]()
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